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Facebook to test subscription news product in fall

Published 07/19/2017, 11:40 AM
© Reuters.  Facebook to test subscription news product in fall
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  • Facebook (FB +1.4%) is setting up a subscription-based news product that it will start testing in October, the company's Campbell Brown told the Digital Publishing Innovation Summit.
  • The product looks to be built on its Instant Articles and would call for setting up a paywall requiring readers to subscribe after reading 10 articles. It would also still steer readers to publication home pages to promote digital subscriptions directly to the publishers.
  • "One of the things we heard in our initial meetings from many newspapers and digital publishers is that 'We want a subscription product -- we want to be able to see a paywall in Facebook,' " Brown said, without elaborating on whether/how Facebook would share payments for its paywall.
  • Facebook shares are at an all-time high today of $165.25.
  • Now read: Facebook: Buy On Weakness?


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