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Facebook suspends another data analytics firm after CNBC alert

Published 04/09/2018, 07:22 AM
© Reuters.  Facebook suspends another data analytics firm after CNBC alert
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  • Facebook (NASDAQ:FB) suspends data analytics firm CubeYou for personality quizzes that were labeled for “non-profit academic research” but actually collected data to match advertisers to potential customers.
  • CNBC found the quizzes and terms and showed the information to Facebook, which suspended CubeYou to investigate.
  • If CubeYou refuses or doesn’t pass an audit, Facebook will ban the company, which has loose ties to the University of Cambridge Psychometrics Center.
  • Starting today, Facebook will show users a link at the top of the News Feed showing if their data might have been shared.
  • Facebook shares are up 0.9% premarket.
  • Previously: Facebook suspends second firm under probes for data-leak scandal (April 6)
  • Previously: Zuckerberg to meet with U.S. lawmakers (April 9)
  • Now read: Facebook Stock Crashes: Buying Opportunity Or Time To Sell?


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