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Facebook surges 13% on jump in mobile ad sales

Published 01/28/2016, 09:30 AM
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Investing.com - Facebook (O:FB)'s shares surged 13% in premarket trade on Thursday after smashing ad sales powered the company's quarterly results.

The higher than expected earnings cemented Facebook's status as one of the most bankable technology players in the industry.

The jump in shares was set to add nearly $33 billion to Facebook's market value, putting the company on track to re-enter the $300 billion club.

Facebook said mobile ads accounted for 80% of total ad revenue in the quarter, compared with 69% a year earlier.

Of the 1.59 billion monthly active users as of December 31, 1.44 billion used the service on mobile devices - a 21% jump.

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