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Facebook launches audit of Cambridge to determine data's fate; shares -7.3%

Published 03/19/2018, 03:12 PM
© Reuters.  Facebook launches audit of Cambridge to determine data's fate; shares -7.3%
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  • Facebook (FB -7.3%) -- its market cap pummeled by nearly $40B after revelations of data misuse by Cambridge Analytica -- has hired a firm to conduct a "comprehensive audit" of the research firm, as well as two individuals who don't work at Cambridge Analytica, including the creator of a personality-profile app that harvested user data.
  • Digital forensics firm Stroz Friedberg will do the audit on Facebook's behalf, and Cambridge Analytica has agreed to allow complete access to servers and systems.
  • Of the two individuals, app creator Aleksandr Kogan gave verbal agreement to submit to an audit, Facebook says, while Christopher Wylie has declined so far.
  • The goal of the audit is to determine whether the data still exists, though it was to be destroyed (and the parties certified had been destroyed).
  • Oppenheimer, meanwhile, is reiterating its Outperform rating, saying the decline presents a buying opportunity. Analyst Jason Helfstein has a price target of $225, now implying 31% upside from today's depressed price.
  • Now read: Facebook Stock Crashes: Buying Opportunity Or Time To Sell?


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