LONDON - The European intelligent automation sector is encountering significant challenges in integrating generative AI (GenAI) due to cultural, ethical, and regulatory concerns, a report from Information Services Group (ISG) (Nasdaq: NASDAQ:III) revealed. Despite the potential of GenAI to transform numerous aspects of intelligent automation, including advanced search, prediction, and creative tasks, its adoption is being tempered by the need for localization and respect for Europe's diverse linguistic and cultural landscape.
The 2023 ISG Provider Lens™ Intelligent Automation – Services and Solutions report for Europe highlights the trend toward hyperautomation, which is seen as crucial for broader digital transformation initiatives. Enterprises are increasingly seeking external service providers to facilitate this shift, leveraging their strategic consulting and industry expertise. These providers are critical in addressing the organizational changes and workforce disruptions that accompany the adoption of intelligent automation technologies.
James Ewing, director at ISG Automation in EMEA, emphasized the role of service providers in guiding the correct sequencing of automation candidates and implementing industry-specific use cases. Additionally, they are instrumental in managing the cultural and organizational shifts inherent in these initiatives.
The report also identifies the rise of GenAI and large language models as a significant disruptor in the field. Major providers are heavily investing in GenAI capabilities and developing a broad range of use cases for its application in intelligent automation. However, the report notes that the path forward is fraught with obstacles, particularly in Europe, where regulatory frameworks and ethical considerations present unique challenges.
Furthermore, the report assesses the performance of 37 providers across three quadrants: Intelligent Enterprise Automation, Artificial Intelligence for IT Operations (AIOps), and Next-Gen Automation. It recognizes Accenture (NYSE:ACN), Capgemini, and Tietoevry as leaders in all three areas, while other companies like Cognizant (NASDAQ:CTSH), HCLTech, TCS, and Wipro (NYSE:WIT) also receive commendations for their leadership in multiple quadrants.
The findings are based on a press release statement.
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