Innovid Inc. (CTV), a leading provider of advertising software solutions, has announced strong financial results for the first quarter of 2024. The company reported a 21% increase in revenue, reaching $36.7 million, compared to the same period last year.
Innovid also highlighted the successful launch of its Harmony initiative, a suite of products designed to enhance the Connected TV (CTV) advertising ecosystem. With the introduction of Harmony Direct and a focus on innovation, Innovid is confident in driving future revenue growth and achieving its long-term financial targets.
Key Takeaways
- Innovid's Q1 revenue rose to $36.7 million, a 21% increase year-over-year.
- The company achieved an adjusted EBITDA of $4.4 million with a margin of 12%.
- Positive free cash flow reported at $2 million, marking a significant year-over-year improvement.
- New client wins and renewals with major brands and publishers contribute to growth.
- The Harmony initiative launched, with Harmony Direct optimizing CTV ad delivery.
- Innovid expects meaningful revenue contribution from Harmony by 2025.
- Q1 saw a 25% increase in total video impressions and double-digit growth in measurement revenues.
- Operating expenses grew by only 1%, supporting a 21% increase in revenue.
- The company forecasts Q2 revenue between $37.5 million and $39.5 million and full-year revenue between $157 million and $163 million.
Company Outlook
- Innovid anticipates 9% to 14% year-over-year revenue growth in Q2 2024.
- Full-year revenue expectations set at $157 million to $163 million.
- Long-term financial targets include 20%+ annual revenue growth and 30%+ adjusted EBITDA margin.
- Confidence in the Harmony initiative to drive future growth.
Bearish Highlights
- Net loss reported at $6.2 million for Q1.
- Inconsistencies observed between different advertising verticals.
- Potential market headwinds include the shift to CTV, election cycle volatility, and uncertainties around the Olympics.
Bullish Highlights
- Strong client acquisition and retention with significant brands and publishers.
- Positive trends in ad spend and impressions, particularly in certain robust verticals.
- Harmony initiative expected to enhance advertising strategies and market transparency.
Misses
- Despite overall growth, the company still reported a net loss, although improved from the previous year.
Q&A Highlights
- Innovid raised guidance based on current business trends and confidence in their forecast.
- The fixed CPM pricing model for Harmony is expected to generate significant revenues, particularly by 2025.
In conclusion, Innovid's first quarter of 2024 has been marked by significant financial performance and strategic initiatives. With the launch of the Harmony initiative and a strong outlook for the upcoming quarters, the company is positioned to continue its growth trajectory and meet its long-term financial goals.
InvestingPro Insights
Innovid Inc. (CTV) has shown resilience and strategic growth through its recent financial results and the launch of its Harmony initiative. To provide a deeper analysis of Innovid's market position and future potential, the following insights from InvestingPro are noteworthy:
- The company's market capitalization stands at $289.93 million, reflecting its current market valuation and investor sentiment.
- Innovid's revenue growth over the last twelve months as of Q1 2024 has been reported at 10.93%, indicating a steady upward trajectory in its financial performance.
- Despite a significant price uptick over the last six months, with a total return of 64.75%, the company's stock has taken a hit over the last week, experiencing a -13.36% return.
InvestingPro Tips highlight that Innovid holds more cash than debt on its balance sheet, providing it with a stable financial cushion. Additionally, the company's liquid assets exceed short-term obligations, suggesting a strong liquidity position. However, analysts do not anticipate the company will be profitable this year, and the stock has fared poorly over the last month.
For readers interested in a comprehensive analysis, there are 10 additional InvestingPro Tips available for Innovid on https://www.investing.com/pro/CTV. These tips can provide further insights into the company's valuation, profitability, and market performance. Remember, you can use coupon code PRONEWS24 to get an additional 10% off a yearly or biyearly Pro and Pro+ subscription, unlocking even more valuable investment information.
Full transcript - Innovid Corp (CTV) Q1 2024:
Operator: Good day, ladies and gentlemen, and welcome to the Innovid First Quarter 2024 earnings call. Our host for today's call is Brinlea Johnson. At this time, all participants are in a listen only mode. Later we will conduct a question and answer session. I would now like to turn the call over to your host, Brinlea Johnson. You may begin.
Brinlea Johnson: Thank you, operator. Before I begin, I would like to remind you that today's call may contain forward-looking statements and that the forward looking statement disclaimer included in today's earnings release available on our Investor Relations page also pertains to this call. These forward-looking statements may include, without limitation, predictions, expectations, targets or estimates regarding our anticipated financial performance, business plans and objectives, future events and developments, changes in our business, competitive landscape, technological or regulatory environment and other factors could cause actual results to differ materially from those expressed by the forward-looking statements made today. Our historical results are not necessarily indicative of future performance. And as such, we can give no assurance as to accuracy of our forward-looking statements and assume no obligation to update them, except as required by law. In addition, today's call will include non-GAAP financial measures, including adjusted EBITDA, adjusted EBITDA margins and free cash flow. We use these non-GAAP measures in managing the business and believe they provide useful information for investors. These measures should be considered in addition to and not as a substitute for our GAAP results. Reconciliations of the non-GAAP measures to their corresponding GAAP measures where appropriate can be found in our earnings release available on our website and in our filings with the SEC. Hosting today's call are Zvika Netter, Innovid’s Co-Founder and CEO as well as Anthony Callini, Innovid CFO, both of whom will participate in our Q&A session. And now I'll turn the call over to Zvika to begin. Go ahead.
Zvika Netter: Thanks, Brinlea, and thank you all for joining the call today. We had a strong start to 2024. As Q1 revenue grew over 20% and adjusted EBITDA significantly improved compared to Q1 last year. Most recently, we launched our Harmony initiative and related product suite to optimize the CTV advertising ecosystem as we seek to keep TV open for everyone and controlled by no one. Today, I'll review our first quarter results, provide several exciting business updates, unpack the Harmony initiative and share some thoughts on the rest of the year. I'll then turn it over to our Chief Financial Officer, Tony Callini, who will provide further details on our Q1 financials, update on the financial guidance, and we'll finish with Q&A. I am pleased to report first quarter revenue of $36.7 million, reflecting 21% growth over the last year. Adjusted EBITDA improved from effectively breakeven last Q1 to $4.4 million in the first quarter of 2024, reflecting an adjusted EBITDA margin of 12% as operation profitability continues to improve. We also delivered another quarter of positive free cash flow at $2 million, a $4.8 million improvement over Q1 of last year. In the first quarter, we signed new client wins, product expansion and renewals with leading brands such as Eli Lilly (NYSE:LLY), Helion, Homes.com and Verizon (NYSE:VZ), as well as publishers like the Tennis Channel owned by Sinclair. Our financial results and client wins are gratifying reflection of our team's hard work and the power of our platform. Another important part of what makes Innovid unique is our focus on innovation. We push the boundaries of what's possible in the fast growing CTV industry and Today, I'll share a few highlights of what we accomplished in Q1. In February, we launched a series of first-to-market interactive as in partnership with Paramount plus. During Super Bowl, 58, the most streamed Super Bowl ever that engaged consumers with a new ad to watch list units to promote Paramount plus content. We also develop interactive ads for Pfizer (NYSE:PFE), which will viewers to their Let’s Outdo Cancer website. As live sports and other high-value content continues to shift to streaming platform. We believe this will further accelerate the increase in CTV viewership and advertising spend. More recently, we were recognized as the Best Measurement Tool by Digiday in 2024 for Digital Video and TV awards, which highlights the Company's campaigns and technologies, modernizing video and TV. This recognition exemplifies the power of our platform and the value our measurement solution provides to brands and publishers. We do not only help measure the efficiency and effectiveness of CTV advertising, but we also empower them to act on that intelligence to optimize their investments. Next, I'm very excited to share more about our new strategic initiatives at Innovid. A few weeks ago, we were joined by clients and industry partners, including [Amy, the Four ACE and the IV] at the New York Stock Exchange and we had global webcast as we launch our Harmony initiative and products. Our Harmony initiative was created to address some of the biggest challenges facing CTV advertising today by optimizing CTV advertising at the infrastructure level, we believe we can improve efficiency, enhance transparency and control, reduce carbon emissions and increase ROI to ultimately provide better viewing experience that will benefit advertisers, publishers, ad tech platforms and of course, CTV viewers every day. Every day, our ad serving capabilities, our award-winning creative technology and our measurement capabilities help us deliver exceptional value to our clients. Now with Harmony we are adding an activation and optimization there, powered by our CTV dataset and our unique position in the ecosystem. On the data front, we deliver 1.3 billion TV ads a day and see trillions of data points giving us an unrivaled view of the ecosystem that covers programmatic and direct buys, the open web and walled gardens. This means we sit in a unique position to be able to deliver and as a result, see and understand 100% of what our clients run in CTV. In addition, since we don't buy, bid on or sell media, we are a media agnostic and unbiased, which puts us in the best position together with our partners to solve the biggest challenges in CTV, we are releasing a series of product innovation throughout 2024 under the Harmony product suite umbrella to openly share our unique data-driven CTV intelligence with the industry. We believe this will help make the entire CTV advertising ecosystem better for the benefit of all advertisers, publishers, DSPs and SSPs. And of course, the viewers at home, one of the first product innovations to be released as part of the initiative is Harmony Direct which connects the Innovid buy-side ad server directly to the publisher ad server for the delivery of guaranteed nonbillable CTV ad impressions. This streamlines the workflow for these types of campaigns to its purest for removing all friction points, including technology hubs, fees and energy waste with fewer hops and less budget going to intermediate, advertisers can drive better outcomes from the same investment because more is going to actual working media. Harmony Direct also aims to lower the risk of latency in front, provide a greener supply path and improved fill rates for publishers. Agency and publisher partners, including Assembly, CMI Media Group, PMG, RPA, and Roku (NASDAQ:ROKU) are among the first to use Harman Direct. In line with our commitment to stay an unbiased true partner to our customers and publisher partners. we are offering an impression based software pricing model for our Harmony product suite rather than a percentage of media model. For Harmony Direct in particular, having a flat fee per impression model versus a take rate is increasing the amount of working media dollars that actually make their way from the advertiser to the publisher. This is a true win-win, brands will have more dollars of working media and publishers will have more revenue opportunities from the exact same budget. As I mentioned earlier, we have a roadmap of Harmony products that will continue to be released throughout 2024. We believe Harmony will better balance the value creation CTV, which will accelerate budget shifting from linear TV to CTV. While still in early days, we expect the Harmony strategy to help drive revenue growth over the long term by enhancing our cross-sell opportunities and strengthening our strategic positioning. Our products are becoming more and more connected and integrated, increasing the overall stickiness of the Innovid platform. However, since this initiative and product are still new, any commercial impact is not yet reflected in our 2024 guidance. In summary, we had a great start to 2024 and are excited about the opportunities ahead of us. We continue to innovate and release exciting new optimization capabilities to support and further drive the shift from linear to CTV. Financially, we are trending towards our long-term financial goals of over 20% sustained growth and 30% adjusted EBITDA margins. We believe we are well positioned to become the essential technology infrastructure for the future of TV advertising and to experience outsized growth when ad spend returns to its historic levels. We remain committed to innovation and value creation for our customers and shareholders. With that, I'll ask Tony to take us through the numbers and provide some insight into Q2 and full year expectations. Tony?
Anthony Callini: Thank you, Zvika, and good morning, everyone. There was another strong quarter of profitable growth and an encouraging start to 2024. We're pleased to report our second consecutive quarter of double-digit growth, our seventh straight quarter of year-over-year adjusted EBITDA margin expansion and third consecutive quarter of positive free cash flow, all contributing to continued business momentum entering 2024. Now let me dig a little more into the numbers. First quarter revenue grew 21% year-over- year to $36.7 million. Breaking that down further, ad serving and personalization revenues were up 23% year-over- year, while measurement revenue grew 11%. As a percentage of revenue ad serving and personalization made up 79%, while measurement accounted for 21%. Growth in ad serving and personalization reflects the emerging stabilization of advertising spend and continued shift to CTV. In fact, CTV revenue from ad serving and personalization grew 22% over last Q1. As a reminder, Innovid ad serving and personalization revenue closely correlates with ad impression volume served through our platform. Within this category, CTV impression volume increased 21% as more impressions continue to transition to CTV and represented 52% of all video impressions. Mobile video volume grew by 38% and represented 37% of all video impressions, while desktop volume increased by 12% and reflected 11% of all video impressions. Both mobile and desktop have been inconsistent throughout 2023, but demonstrated meaningful growth in the fourth quarter, and we are pleased to see that trend continue into the first quarter of 2024. All three of these devices represent consumers watching streaming applications. So it's also helpful to look at total video impressions, which grew 25% overall in the first quarter as compared to the first quarter of 2023. The double digit growth in measurement revenues reflects the continued enhancement of our measurement capabilities to take full advantage of the valuable dataset generated from the ad serving side of the business. While the measurement business model is more subscription oriented than ad serving, there is some seasonality with an anticipated step down from Q4 to Q1. As Zvika mentioned, we expect our unique ability to combine creative, delivery and measurement solutions to provide differentiated client value and be a catalyst for continued revenue growth. It should be noted however, that while we are pleased with this quarter's revenue growth, ad spend in Q1 2023 was materially impacted by a challenging macroenvironment. While we experienced a meaningful year-over-year improvement in the first quarter. We don't expect a continued sequential improvement in quarterly growth going forward as the quarterly comps continue to improve. Now moving on to costs and expense. Revenue less cost of revenue, calculated out to 76% of revenue, improving from 73% in Q1 last year. Our margins continued to improve as the business scales, reflecting the operating leverage embedded in our business model. Q1 total operating expenses, excluding depreciation, amortization and impairment, totaled $37.2 million, an increase of 1% from $36.7 million last year, but supporting 21% more revenue than in 2023. Employee count at the end of March was 472 as compared with 465 at the end of Q1 2023. We remain committed to managing our cost base while making strategic investments in high-growth areas to drive improved profitability and generate long-term value creation for our shareholders. Q1 net loss was $6.2 million or a per share loss of $0.04. This compares with a net loss of $8.6 million and per share loss of $0.06 in Q1 2023. The outstanding common share count at quarter close was 143.9 million shares. Adjusted EBITDA in the first quarter was $4.4 million, representing a 12% adjusted EBITDA margin, a $4.3 million improvement as compared to adjusted EBITDA of just $100,000 or 0.1% adjusted EBITDA margin in Q1 last year. You may remember that adjusted EBITDA margin each quarter in 2023 was an improvement over its equivalent quarter in 2022, and we have continued that trend in the first quarter of 2024. These improvements reflect the impact of sustained revenue growth, lower cost of revenues as a percentage of revenue and operating cost that grew nominally over the prior year, demonstrating the leverage inherent and the operating model. Turning to the balance sheet and cash flow. We ended Q1 in a strong financial position with $31.6 million in cash and cash equivalents with no outstanding balance on our revolving debt facility. As a reminder, we have $50 million available on that debt facility. On a net cash basis or to say it another way, cash and cash equivalents less outstanding revolver balance, the $31.6 million on hand at the end of Q1 2024 is an improvement compared to the $29.6 million on hand at the end of 2023 and $25 million at the end of Q1 2023. During the quarter, operating cash flow was $4.7 million and free cash flow was $2 million, an improvement of $4.8 million over the $2.8 million of free cash flow used in Q1 2023. If we look at free cash flow on a trailing 12 month basis, we have seen an improvement of $22.1 million as compared to the same 12 month period ended March 31st, 2023. Finally, let me touch on our outlook for the second quarter and an update for the full year 2024. We are encouraged by both the strong finish to 2023 and continued momentum into 2024 and remain committed to our long-term financial target of 20 plus percent annual revenue growth and 30 plus percent adjusted EBITDA margin. We are confident in the underlying strength of our business, opportunities for disruption in the market and our ability to grow revenue in a profitable way. We see 2024 as a meaningful step towards achieving our long-term target. In the second quarter of 2024, we expect total revenue in the range of $37.5 million to $39.5 million, representing 9% to 14% year-over-year growth. We expect Q2 adjusted EBITDA in a range of $5 million to $6 million as compared to $4.5 million in the second quarter of last year. For the full year, we expect revenue of $157 million to $163 million, reflecting 12% to 17% annual growth and adjusted EBITDA between $24 million and $29 million. We had a strong start to the new year with continued revenue growth, margin expansion and free cash flow generation with exciting new product offerings like Harmony added to our existing capabilities, we believe we can continue to bring more value to our clients and reimagine what's possible in the industry. We are proud of our accomplishments and look forward to taking a leading role in improving the ecosystem for everyone. As Zvika mentioned, we remain committed to continued execution, innovation and value creation for our customers and our shareholders. This concludes our prepared remarks. Zvika and I are now happy to take some questions. Operator, please begin the Q&A session.
Operator: [Operator Instructions] Our first question comes from Matt Condon with Citizen's JMP.
Matthew Condon: Thank you, guys, for taking my question. My first one is just on demand throughout the quarter. Can you just give us an update just on the health of the overall market and maybe trends that you're seeing into 2Q? And then stepping back maybe with the reorganization of the salesforce in 2023 and with the product initiatives around how many direct, can you just well, just how many initiatives more broadly and how many directions instant optimization. Can you just talk about how your conversations with advertisers that are coming and maybe any sort of adoption that you're seeing of these newer initiatives are taking. Thank you so much.
Zvika Netter: On a macro perspective, we are seeing something similar to kind of the second half of 2023. We see a stable environment still it's less than quote unquote, normal environment, and we see sort of stable below normal but something that's more predictable. I would say at the same time you we need to remember that the second half of this year. So we see this trend moving into the second quarter also. But the second part of the year, we also have -- we have a combination of election and Olympics, and that can affect the industry dynamics when it comes to advertising. But overall, we're definitely seeing an improvement year-over- year and believe that will continue for the rest of the year, would definitely keep an eye on the second half. In terms of the products around Harmony, I assume we'll have more questions and follow-ups in the future also on that as an initiative, a very excited about it in terms of initial customer response, you could even see on the launch, we have the video on our website of the launch event. We had there not just seen our customers and partners. We also had three industry, very strong industry groups that represent the buyers, the advertisers, the agencies and publishers and platforms that's the Amy, ACE and IAB, all of us on stage with us. So Harmony is hitting and absolutely the top critical challenges within CTV. So as expected, we definitely have a strong interest, I would say, first and foremost from advertisers, brands and agencies and of course, publishers at the same time, these are early days, right. So we engage in conversations immediately is a very important topics for everybody in the industry. At the same time in terms of revenue, we just launched it, so these things usually take time. So we don't, while the investment is clearly included in the operating plan, we don't expect to in our guidance, we don't include the revenue from Harmony just yet.
Operator: Your next question comes from Shyam Patil with Susquehanna.
Unidentified Analyst: This is Jason on for [inaudible] Shyam. Thanks for taking our question. On the Harmony platform, you mentioned it works with DSPs on that. Can you elaborate more on how that works and can you provide any examples for it? Thank you.
Zvika Netter: Can you repeat the, thank you, Jason, can you repeat the question? The first part of your question, which I not heard you clearly.
Unidentified Analyst: Yes, yes, on the Harmony platform, you mentioned that it works with DSPs. Can you elaborate on how that works and can you provide any examples for that?
Zvika Netter: Oh, of course. So Harmony is working, not just with DSPs, basically maybe give a very quick overview of what it is. Harmony is designed to work with everybody in industry. So that's advertisers, agencies, the tech platforms and programmatic tech platforms. That's DSPs, SSPs and publishers from a tech perspective, sell-side ad servers. So the concept is to balance the entire CTV industry in a way that will tackle challenges that we're seeing today, which are they come with the territory when you're switching from linear broadcast television to a digital environment that kind of brings with it, things like transparency, frequency management, measurement, fraud, although in all the things that come with digital. The goal of Harmony is before CTV becomes as big as television or becomes all of television to all of us work together programmatic platforms, ad servers, buyers, sellers to create a better industry for everybody. So the DSPs definitely have a critical component. Programmatic basically have a critical component of this because based on it allows a programmatic environment, allows to make decisions in real time if you want to manage things like frequency, extended reach, optimize against outcome. This is something that the programmatic platform, the programmatic media buying platforms and selling platforms allowed us to do. Now Innovid is an ad server on the buy side. We have no desire to be a DSP. So we are partnering with them and the way to do it is by sending signals. We see 100% of the media plan, we see 100% of the campaign, which is nobody else in the industry except other ad servers like Google (NASDAQ:GOOGL), campaign manager actually gets to see everything. So what we're doing with Harmony was saying, instead of keeping this information just in our system, allowing our customers to allow this information to go into something like a DSP, SSP and publisher, so they can optimize with the 100% view that we have. They usually have 10% to 30% view. We see everything. So the goal with the Harmony is for us to share that with them and they can optimize against that. And in this case, everybody wins. But clearly this is a very big initiative that can take an entire hour three to share, and that's on our website on the homepage.
Operator: Your next question comes from Matthew Cost with Morgan Stanley.
Matthew Cost: Hi, everyone. Thanks for taking the question. So I think your commentary about what you're seeing the overall market accounts constructive, you're talking about seeing some real improvement, especially given the easier comp in 1Q and stabilization. But it does sound like there's areas of strength and weakness. Most of what we're hearing from checks and from others in the ad industry year-to-date is pretty positive commentary broadly speaking, in terms of just volume of ad spend and even impressions at the market levels. I guess what are the areas of particular strength and weakness that you would call out on that you're seeing year-to-date? Thank you.
Anthony Callini: Yes, great. Thanks Matt. I think we're really encouraged by just the amount of impressions that have carried over from the fourth quarter of 2023 into 2024. So you just had a strong start to the year and even with a bit of an easier comp in Q1. We're pleased to see some of the verticals that were strong before, continued to be strong and some that had struggled last year. You maybe take a bit of a step forward. I mean that said, there's still some inconsistency between verticals. And then as we look out over the rest of the year, what we've seen is there's potential headwinds and tailwinds for sure. And on the headwind side just the overall shift to connected television continues to happen, things like live sports, things like more ad-supported content. And for us, those are all real positives. And what we don't know is when it's going to take effect and the amount that will take effect when it does on a potential headwind size for us, we have the election cycle that's coming, which granted it drives more volume and rising tide lifts all boats. But as you know, we support brands and so it could have a bit of a cooling effect to brands in the second half of the year. And the other part that Zvika mentioned is the Olympics. And again, that's great for the kind of brand awareness in general. But a lot of times what the brands will do is look for more sponsorship and then the actual advertising. So there's some uncertainty and we've baked that into our forecast. We feel pretty confident around that. And I think we're pleased that we were able to raise the guidance overall and actually tighten the range from what we had disclosed before. So I think it's kind of a combination of those things. But in general with the industry, we're seeing a stabilization and again, kind of same trends in the verticals that continue to do well and some that I'll call checkout is one that has gotten a bit, but the improved from last year. So that's kind of how I would summarize our policy and things.
Operator: Your next question comes from Laura Martin with Needham.
Laura Martin: Hi. So the first thing I think you mentioned that impressions for strategic grew at about 21% and impressions for video grew about 35%. So I'm curious as to why you think non-CTV is growing 50% faster than CTV. What's the trends you're seeing in the marketplace there with your brand clients?
Anthony Callini: Yes. I mean, I think for the different categories and we had this same effect last quarter where the mobile in particular was -- had a higher growth rate than CTV in the fourth quarter. And it's really in these two quarters in particular, comes down to some comparables and really the comparables in the prior year. I think we're pleased that overall streaming transactions are up significantly year-over-year and that's the trend. So the mix between mobile and CTV, while it's interesting, it's hard to look at one quarter individually and draw a lot of conclusions from that. But again, the broader trend is that streaming impressions overall are up and CTV has grown over 20%. So I think those are all real positives for us.
Zvika Netter: And I would add is that, if remember since COVID started, what's interesting four years ago is when we see -- we saw a lot of volatility, CTV never at least from our, not sure of numbers in terms of compression went down year-over-year or quarter like it was always kept going up. Well, definitely what we call video, mobile desktop, digital video, absolutely. So quarters where it had a minus when it was shrinking. So from that perspective, and CTV always went up. So in terms of improved economy, you may see spikes in year-over-year growth. But in absolute numbers, it's not those materials. So that's on that. But you wanted to ask a question?
Laura Martin: Yes, I just wanted to ask, so one of the things that on your Analyst day you focused on was that you wanted to bundle. You want to have more successfully bundle like the core product with like your TV squared product. Now we're adding the Harmony product. Is the Harmony product part of the bundle? Does it make -- does it continue with this sort of bundled strategy of putting your products together? And how does the pricing relate compare to your core product pricing, which used to be $0.32 round numbers. Is at similar price points? Could you talk about that bundling and the price point?
Anthony Callini: Sure, absolutely. Thanks for referring and I think that was back in September and November of last year, two years ago. Back then we already started talking about, we presented the notion of optimization. We could not at that point, uncover our entire roadmap and strategy around Harmony. So we refer to it that time is optimization, which basically to your point, absolutely, that's if you bundle, let's say, three products, which is the creative technology, the delivery technology, which is our ad server and then with measurement, what do you refer to see TV squarely fit acquisition from two years ago? It's our measurement products. So we had the three components that already work together beautifully the ad server feeds, the measurement on 1.3 billion, actually several billion data points, 1.3 billion TV impressions a day. So that already works together. What really ties into kind of wrapping everything together is the optimization, which now we gave it a name, it's Harmony and it's an entire industry initiative. That's absolutely basically what it's looking to do is to optimize any component of the entire CTV industry. And that's the creative, the delivery, but also the media component, things like reach ,frequency, audiences, outcomes. And so that is a major kind of bundle and wrapper around all these things because what it wraps, it's not just the technologies we provide, which is the creative delivery measurement, but also the media side by integrating with DSPs, SSPs and publishers. It is looking to optimize all components of CTV, the CTV advertising industry. So from that perspective, it's something that connect everything better together in the entire industry, and that's where the name Harmony came from. And that's the reason we had the A&A, the 4As and AIB, with us because it's really bringing kind of connecting creating a better connecting tissue for the entire industry. And as to the pricing, it's connected to that because today I mentioned things that I never mentioned before, things like media and DSPs and SSPs in terms of effecting and touching and getting ourselves involved on that side of the industry. And the way we're doing it and making sure that we're in staying unbiased and kind of staying away from the kind part of this is the pricing model. For the fixed pricing model that says no matter what technology and what efficiency we're bringing to the industry and what outcome, we're staying with fixed CPM, like you mentioned, like ad serving which guarantee that we're not, there's no take rate. We're not part of the food chain. We're enabling the food chain; we're enabling better results. And we're not -- we did not to share publicly specific pricing, but the pricing model is the same as an answer in terms of it's a fixed number multiplied by volume and that will generate the Harmony related revenue. We just didn't share publicly the exact rate card as we are now starting to close our initial deals in the market.
Laura Martin: Okay. And is this going to be meaningful in ‘24, or do you think that becomes meaningful in ‘25? What's the timing of when Harmony becomes a meaningful contributor to revenues do you think?
Zvika Netter: Tony, do you want to take that?
Anthony Callini: Yes. No, I think it's still pretty early. I mean, this is a big industry brand. Brands are going to move at their own pace. So it's hard to say at this point, which is why we haven't included it in guidance. Certainly for ‘25, we think it will have effect and it's probably a little bit of to be determined for 2024 and will, as we see with the adoptions, like we'll certainly keep everyone updated and incorporate it as appropriate into future guidance. But certainly for going into 2025, we think it will have a meaningful impact.
Operator: At this time, there are no further questions. I'd like to turn the call back to management for any closing remarks.
Zvika Netter: And I wanted to thank everybody for joining us today, and the analyst shareholders and even some of our partners and of course, employees. I'm extremely pleased with our first quarter results, the momentum that we start at the year exceeding expectations across in our top line, bottom line, free cash flow. And as you heard, I'm also incredibly excited about the initiative, the Harmony initiative and the products that we launched and share that we're going to continue to launch throughout the year. And our ability to continue to innovate while keeping the financial, kind of strict financial framework, both at the same time, invest in areas that as we just discussed are going to generate further momentum and grow for years to come. I look forward to keep updating you every quarter on our progress. There is more content on the website on this Harmony initiative. And have a great day. Thank you so very much. Bye-bye.
Operator: This concludes today's Innovid’s First Quarter 2024 Earnings Call. Thank you for attending. And have a great day.
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