SAN FRANCISCO - DoorDash (NASDAQ: NASDAQ:DASH), a major player in local commerce, has announced partnerships with notable beauty retailers Sally Beauty (NYSE:SBH) and M·A·C Cosmetics, and an expanded relationship with Sephora. This move aims to deliver a broad selection of beauty products to consumers' doorsteps with the promise of under-an-hour delivery times.
The platform has significantly increased its beauty offerings since 2021, adding over 400,000 beauty and personal care items. The new alliances with Sally Beauty and M·A·C Cosmetics are designed to meet growing consumer demand for convenience and variety in the beauty sector. Sally Beauty's over 2,000 U.S. stores will now provide their products through DoorDash, accompanied by a promotional $0 delivery fee offer through May 31, 2024.
M·A·C Cosmetics, recognized for its high-performance makeup products, will also make its array of cosmetics available for on-demand delivery across the United States. Meanwhile, Sephora's Beauty Insider members will gain access to the retailer's exclusive sale events via the DoorDash platform.
These developments underscore DoorDash's commitment to expanding its non-restaurant retail presence, which includes more than 150,000 stores in North America. The company's DashPass membership program will feature both Sally Beauty and M·A·C Cosmetics, offering members benefits such as $0 delivery fees and reduced service fees on eligible orders.
DoorDash's initiative reflects a strategic move to empower local economies by providing merchants with tools to drive growth in an increasingly digital marketplace. According to a recent community impact report by the company, 70% of surveyed merchants reported that DoorDash has helped increase their profits, and nearly 20% of independent merchants indicated that their business might not have survived without DoorDash's platform.
The information for this article is based on a press release statement.
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