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DOJ brings programming-blackout study into AT&T trial

Published 03/29/2018, 02:23 PM
© Reuters.  DOJ brings programming-blackout study into AT&T trial
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  • Today at DOJ v. AT&T (T -0.3%) brought the government's expert witness, and the foundation to its case that an $85B buyout of Time Warner (TWX +0.7%) would sharply crimp subscribership at AT&T's competitors.
  • MIT professor John Hauser said that other TV providers could lose 12% of their customer base in a hypothetical drawn-out programming dispute with a combined AT&T/Time Warner.
  • Hauser's testimony is based on online surveys conducted across 1,600 people; under cross questioning, he conceded he hadn't analyzed real-world programming disputes that sometimes show much smaller declines.
  • A Time Warner attorney pointed for example to a one-month blackout between Dish Network and Turner Broadcasting that led to a loss of 30,000 subs, 0.25% of Dish's customer base.
  • Hauser's data suggest 29% of subscriber contemplating a permanent blackout would switch providers, vs. a baseline likelihood of 16% switching.
  • Now read: Wall Street S&P Star Equities See HCP, Inc. As Broker February Favorite


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