The shares of leading marketing solutions company The Interpublic Group of Companies (IPG) have rallied 55.1% in price year-to-date. The company has achieved solid top-line growth across all its segments due to increasing consumer demand for digital media solutions. Given the company's solid fundamentals and its shares’ discounted valuation, we think it could be wise to add IPG to one's portfolio now. Let’s discuss.The Interpublic Group of Companies Inc. (NYSE:IPG) is a values-driven, data-fueled, and creatively-driven marketing solutions provider. Home to some of the world's best-known and innovative communications specialists, New York City-based IPG’s global brands include Acxiom, Craft, FCB, FutureBrand, Golin, Huge, Initiative, Jack Morton, Kinesso, MAGNA, Matterkind, McCann, Mediahub, Momentum, MRM, MullenLowe Group, Octagon and more.
The company's shares have gained 53.9% in price over the past year and 8.8% over the past six months to close yesterday's trading session at $36.48.
With its continuing effort to offer superior products and services to its clients, the company maintains its leadership position in the industry. In addition, factors such as high connected device penetration, and a highly developed digital ecosystem supported by large media companies and ICT service providers, should further propel the company's performance in the coming months.