- Discovery (DISCA +1.1%) is taking advantage of a well-known brand name, rebranding its auto-enthusiast joint venture The Enthusiast Network to Motor Trend Group.
- Its Velocity TV channel will also be rebranded, to Motor Trend Network, this fall. The Motor Trend OnDemand product will still be available as the Motor Trend app.
- The changes will allow advertisers the ability to buy multiple verticals together, across digital and linear, the company says.
- “This rebrand of our JV into one, over-arching single brand, Motor Trend, continues Discovery’s long-term digital ambition; underscores our commitment to serve passionate global auto-related superfans with the world-class content they crave; and provides OEMs, buyers and advertisers with an unparalleled one-stop, 360-degree branded environment to reach this coveted audience segment across all screens and platforms," says Motor Trend CEO Michael Lang.
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