- The Daily Beast reports on the secretive culture inside Snap (NYSE:SNAP) that keeps many employees out of the loop on new designs and nearly everyone out of the loop on specific user data.
- Snap publicly disclosed 178M DAUs in Q3 but has never provided user metrics for features of the app including Stories, Snap Maps, and Discover.
- The Daily Beast was slipped some of that private data and reviewed “five months of confidential DAU metrics for nearly every feature in the app.”
- The new Snap Maps feature brought in of 19M users or 11% of the total user base in September, according to the data.
- In August, users were 64% more likely to send a person snap to a friend than post to Stories. The users sent an average of 34 chat messages each day.
- Snap is working on a Snapchat redesign that would make the app easier for new users. But the redesign separates user Stories from publisher’s Discover content, which could make Discover engagement drop and cost Snap in ad revenue.
- Snap doesn’t provide broad Discover engagement data to publishers, who can see stats for their own channel in the dashboard, but the private data shows that only about 20% of Snapchat users view content from a Discover Edition daily.
- Previously: Snap -4.7% as Jefferies goes to Hold (Jan. 8)
- Now read: Daily Insider Ratings Round Up 11/14/17: SNAP, PSEC, SGYP, S, XRAY, MSP, LXRX
Original article