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Cowen: Amazon Prime will be in over 50% of houses this year

Published 08/08/2017, 10:13 AM
© Reuters.  Cowen: Amazon Prime will be in over 50% of houses this year
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  • Cowen & Co. thinks that more than half of U.S. homes will have Amazon (NASDAQ:AMZN) Prime by the end of the year, per CNBC.
  • The firm conducted a monthly survey of 2.5K homes and 49% had Prime.
  • The recent Prime Day event reportedly drew in more new Prime members in a day than any other 24-hour period.
  • Further membership boosts should come from the currently ongoing school shopping and from the upcoming holiday season.
  • Amazon doesn’t disclose Prime membership numbers but Cowen predicts 45M as of last month, compared to 46M last year.
  • Previously: Amazon Prime Day 2017 grew 60% on the year (July 12)
  • Now read: Amazon: Oh, You Wanted Profits?


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