💎 Fed’s first rate cut since 2020 set to trigger market. Find undervalued gems with Fair ValueSee Undervalued Stocks

Court says Amazon 'Dash' buttons violate German law

Published 01/10/2019, 02:11 PM
Updated 01/10/2019, 02:15 PM
© Reuters. FILE PHOTO:  Food and kitchen items, along with corresponding Amazon Dash buttons, are seen in an Amazon ‘experience center’  in Vallejo
AMZN
-
DASH/USD
-

BERLIN (Reuters) - A German court ruled on Thursday that Amazon's thumb-sized ordering devices known as "Dash" buttons do not give sufficient information about the product ordered or its price, breaking consumer protection legislation.

The ruling came after a regional consumer protection watchdog brought a case against Amazon (NASDAQ:AMZN), arguing that the Dash buttons violate laws that say shoppers should know what they are paying at the time of any transaction.

"We are always open to innovation. But if innovation means that the consumer is put at a disadvantage and price comparisons are made difficult then we fight that," Wolfgang Schuldzinski, head of the consumer body, said in a statement.

The online retailer launched its thumb-sized Dash button in 2015, allowing members of its Prime membership scheme to re-order products such as laundry detergent, coffee and dishwasher tablets by pushing a wifi-connected button.

An Amazon spokesman said the company was convinced the Dash button complied with German law and it would fight the ruling through other legal channels, even though the consumer body said the court would not grant an appeal.

"Today's ruling is not only hostile to innovation. It also stops customers from making an informed decision about whether a service like the Dash button gives them a convenient shopping experience," he said.

Separately, Amazon is under investigation by Germany's anti-trust authority, which is looking into whether the company is exploiting its market dominance in its relations with third-party retailers who use its website as a marketplace.

© Reuters. FILE PHOTO:  Food and kitchen items, along with corresponding Amazon Dash buttons, are seen in an Amazon ‘experience center’  in Vallejo

Germany is Amazon's second biggest market. It has faced a long-running battle with unions in the country over pay and conditions for logistics workers.

Latest comments

Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers.
© 2007-2024 - Fusion Media Limited. All Rights Reserved.