Which e-commerce stock, ContextLogic Inc. (WISH) or Shopify Inc . (NYSE:SHOP), is a currently a better buy?.The e-commerce industry skyrocketed in 2020, due to the coronavirus, as people increased purchasing goods and services online, rather than leaving their homes and risk infection. With the rising concerns regarding the omicron variant of COVID-19, the e-commerce industry could experience another similar surge.
Even without a surge, according to ReportLinker, the global e-commerce market is expected to grow by $10.87 trillion, demonstrating a CAGR of 29% between 2021 and 2025. This solid growth rate is expected to be fueled by the higher volume of social media advertising as well as an increase in the dynamic product portfolios.
With this in mind, today I’m going to analyze and compare two major players in the e-commerce market: ContextLogic Inc. (WISH) and Shopify Inc. (SHOP). Founded in 2010, WISH is a California-based e-commerce company that connects users to merchants through its solution, known as Wish platform. It also offers marketplace and logistics services to merchants. Year-to-Date (YTD), WISH stock has lost about 78%. Based in Ottawa, Canada, SHOP offers a cloud-based commerce platform to merchants, allowing them to run their business in various sales channels. Year-to-Date (YTD), shares of SHOP have advanced about 38%.