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comScore signs expansion agreement with Turner

Published 01/16/2018, 11:16 AM
© Reuters. comScore signs expansion agreement with Turner
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  • comScore (SCOR -17.5%) announced an agreement with Turner, expanding its existing (VOD & Core Digital Media Matrix Service) relationship to include linear TV ratings measurement and comScore's Advanced Audiences™ segmentation.
  • With this expansion, the company can combine household-level TV tuning information with consumer behavior data from third-party segmentation providers to go beyond traditional age/gender demographics. This allows potential advertisers to better target more relevant audiences, ensuring ads are being seen by the consumers they want to reach.
  • comScore's SVP of National Television Sales, Carol Hinnant: "Turner is one of the biggest players in broadcasting, so this agreement only further highlights the value of advanced audiences. It's good for advertisers, it's good for networks, and it's good for the industry."
  • Press Release
  • Now read: Cotiviti Holdings (COTV) Presents At 36th Annual J.P. Morgan Healthcare Conference - Slideshow


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