Comcast, Warner Bros Discovery enter multi-year distribution deal

Published 12/09/2024, 08:58 AM
Updated 12/09/2024, 12:46 PM
© Reuters. FILE PHOTO: The exterior of the Warner Bros. Discovery Atlanta campus is pictured in Atlanta, Georgia, U.S. May 2, 2023.   REUTERS/Alyssa Pointer/File Photo/File Photo
WBD
-
CMCSA
-

By Dawn Chmielewski and Paul Sandle

(Reuters) -Warner Bros Discovery (NASDAQ:WBD) signed a multi-year deal with Comcast (NASDAQ:CMCSA) that lays the groundwork for the European launch of the Max streaming service, and resolves a dispute over a coming "Harry Potter" TV series, the companies said on Monday.

Under the wide-ranging agreement, Warner Bros Discovery's portfolio of TV networks, including TNT, CNN, and Food Network, will be available to subscribers of Comcast's Xfinity service in the U.S. and Sky in Britain and Ireland.

The terms weren't disclosed.

The deal came as Comcast warned of higher-than-expected broadband losses, sending its shares down 8.4%.

The agreement increases the overall fees Comcast will pay to distribute Warner Bros Discovery's networks, sources say, though the rates will remain unchanged for TNT, which lost the rights to National Basketball Association games after this season.

The deal also resolves a legal battle between Sky and Warner Bros over rights to shows such as "Harry Potter", two sources said. Sky had accused Warner Bros Discovery in a lawsuit filed in September of violating its option to partner in the forthcoming "Harry Potter" series. 

Andrew Georgiou, WBD UK & Ireland president, said the 2026 launch of Max in Britain and Ireland would be a significant step in its global rollout and "the place where audiences find incredible new shows, including the future Harry Potter series from HBO."

The agreement expands Comcast's rights to package ad-supported versions of Warner Bros Discovery's Max and Discovery+ services with its streaming bundles. 

In the UK and Ireland, Sky Atlantic will distribute the ad-supported version of the Max streaming app, making it available in more than 10 million homes when it launches. Warner Bros Discovery will also sell Max directly to customers in Europe.

Warner Bros Discovery's HBO shows like "The Sopranos," "Game of Thrones" and "Succession" have been a linchpin of Sky's offerings, alongside English Premier League soccer and other sports.

Sky customers will be able to continue to watch HBO's existing franchises such as "The White Lotus" on the Sky Atlantic channel, Sky said.

Sky CEO Dana Strong said the deal solidified Sky as "the ultimate TV destination and the preferred partner of choice for streamers, rights holders and content creators alike".

© Reuters. FILE PHOTO: The exterior of the Warner Bros. Discovery Atlanta campus is pictured in Atlanta, Georgia, U.S. May 2, 2023.   REUTERS/Alyssa Pointer/File Photo/File Photo

Warner is betting that the Comcast agreement, together with a deal reached earlier this year with cable and broadband provider Charter, will serve as a template for future negotiations with distributors. That could help stabilize pricing for the domestic pay TV market.

"These broad and multi-year agreements underscore the value and appeal of our ... portfolio for audiences in the U.S.," Bruce Campbell, Warner Bros Discovery's chief revenue and strategy officer, said in a statement.

Latest comments

Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers.
© 2007-2025 - Fusion Media Limited. All Rights Reserved.