💎 Fed’s first rate cut since 2020 set to trigger market. Find undervalued gems with Fair ValueSee Undervalued Stocks

Comcast unifying linear, digital ad systems

Published 01/30/2019, 01:07 PM
© Reuters.  Comcast unifying linear, digital ad systems
CMCSA
-
  • FreeWheel and NBCUniversal are connecting their ad delivery systems, meaning that the Comcast (CMCSA -1.5%) companies will have a unified approach to advertising decisioning.
  • The first stage is complete in the initiative to extend FreeWheel's decisioning capabilities to the company's traditional television ad inventory.
  • That will help NBCU optimize linear TV scheduling in coordination with its trafficking system.
  • The two will roll out the capability across channels throughout the year. The next stage involves in-flight optimization of campaigns across linear and digital; optimizing between direct-sold and programmatic channels; and enabling household addressability.
  • Now read: Check Point reports Q4 beats, mixed guidance


Original article

Latest comments

Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers.
© 2007-2024 - Fusion Media Limited. All Rights Reserved.