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CNBC: Amazon.com has Alexa-based health/wellness initiative

Published 05/10/2018, 05:15 PM
© Reuters.  CNBC: Amazon.com has Alexa-based health/wellness initiative
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  • Amazon.com (NASDAQ:AMZN) is building a health and wellness team inside its Alexa smart-assistant initiative, CNBC reports, in what may be a new device-centric effort to disrupt healthcare.
  • An internal document points to a team of more than a dozen reporting to executive Rachel Jiang, according to the report -- including Missy Krasner, who joined last year after work at Box and Google (NASDAQ:GOOGL), and 10-year veteran engineer Larry Ockene.
  • The group is reportedly targeting areas like diabetes management, care for mothers and infants, and aging, CNBC says.
  • But it faces now-typical challenges navigating regulations and privacy requirements that are part of HIPAA; if those hurdles can be cleared, Alexa (and along with that, the company's Echo devices) could be integrated with a number of third-party apps.
  • Now read: Dear Amazon Investors: Enjoy Your 3% Future Annual Returns


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