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CNBC: Amazon talking to advertisers to win market share from YouTube

Published 10/09/2017, 02:56 PM
© Reuters.  CNBC: Amazon talking to advertisers to win market share from YouTube
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  • Amazon (NASDAQ:AMZN) wants to lure advertisers away from YouTube and is in talks to find the best course of action, according to CNBC sources.
  • Ideas include providing more analytics on what viewers watched and did online, pairing companies with video producers to make stylish ad content, and finding a way to guarantee the ads won’t display next to controversial materials.
  • YouTube received advertiser backlash earlier this year when ads displayed alongside controversial or inappropriate materials.
  • Amazon is working with several tech companies to figure out the best way to prevent the ad misplacement.
  • U.S. video ad spending will reach $13.23B in the U.S. this year, according to eMarketer, and 21.7% of that market will go to YouTube partly due to the larger audience size.
  • Amazon reported 310M monthly active customers in Q1 2016, and YouTube currently has 1.5B MAUs.
  • Previously: General Electric (NYSE:GE) chooses AWS as preferred cloud provider (Oct. 6)
  • Now read: Alphabet (NASDAQ:GOOGL) Over Amazon, And Why It Matters Thematically


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