- Amazon (NASDAQ:AMZN) wants to lure advertisers away from YouTube and is in talks to find the best course of action, according to CNBC sources.
- Ideas include providing more analytics on what viewers watched and did online, pairing companies with video producers to make stylish ad content, and finding a way to guarantee the ads won’t display next to controversial materials.
- YouTube received advertiser backlash earlier this year when ads displayed alongside controversial or inappropriate materials.
- Amazon is working with several tech companies to figure out the best way to prevent the ad misplacement.
- U.S. video ad spending will reach $13.23B in the U.S. this year, according to eMarketer, and 21.7% of that market will go to YouTube partly due to the larger audience size.
- Amazon reported 310M monthly active customers in Q1 2016, and YouTube currently has 1.5B MAUs.
- Previously: General Electric (NYSE:GE) chooses AWS as preferred cloud provider (Oct. 6)
- Now read: Alphabet (NASDAQ:GOOGL) Over Amazon, And Why It Matters Thematically
Original article