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Cleveland-Cliffs to help launch ad campaign praising Trump tariffs

Published 09/14/2018, 12:51 PM
© Reuters.  Cleveland-Cliffs to help launch ad campaign praising Trump tariffs
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  • Cleveland-Cliffs (CLF +3.2%) says it is launching a promotional campaign with other companies that tout the benefits of Pres. Trump's steel tariffs, targeting voters in iron- or steel-producing states through the next several weeks ahead of the Nov. 6 midterm elections.
  • “We’re not going to be even talking about the tariffs, we’re going to talk about the jobs that they generate,” says CEO Lourenco Goncalves. “This is a campaign explaining to the public that we’re not an industry of the past, but an industry of the present.”
  • CLF does not say how much it is spending on the campaign or which other companies are involved, although an ad says it is paid for by “American steel producers."
  • Now read: Cleveland-Cliffs Intends To Redeem 2020 Notes, Makes One Step Closer To The Dividend


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