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Cheddar: AT&T in talks to acquire ad-tech firm AppNexus

Published 06/19/2018, 06:19 PM
© Reuters.  Cheddar: AT&T in talks to acquire ad-tech firm AppNexus
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  • AT&T (NYSE:T) is in talks to acquire ad-tech platform AppNexus, operator of one of the largest independent ad exchanges, Cheddar reports.
  • The deal's close to final, according to the report, and though price couldn't be learned, a source told Alex Heath the company wouldn't sell for less than $2B.
  • That follows on AT&T's structural announcement that ads/analytics would be one of four focus business areas, and it aims the company at the digital-ad "duopoly" that is Facebook (NASDAQ:FB) and Google (GOOG, GOOGL).
  • Brian Lesser, lead of AT&T's ad/analytics business, used to sit on AppNexus' board, and AT&T is already one of AppNexus' biggest customers.
  • The acquisition could set up a scaled platform that would ease monetization of new content from WarnerMedia.
  • Now read: JD And Google - A Perfect Friendship


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