- Among hints about Twitter (NYSE:TWTR) from today's Goldman Sachs (NYSE:GS) investor conference, CEO Jack Dorsey notes the company and its product are still too hard for users -- and, just as important, for advertisers.
- One-third of the 2M new people who come every day come with expectations of what (Twitter) should be, then get disappointed when they can't find what they want ... It's a lot of work right now.
- Shares rose 8.1% today, continuing a run since Thursday saw the company's first quarterly profit.
- The company's working on a more personalized experience for each user, Dorsey says, as well as easier ways to express themselves than just text: "We got stuck in the age of typing." Video is the fastest-growing content, he says.
- Advertisers are looking for an easier way, too: "People are saying, 'I need this to be easier, I need to be able to measure this and prove that it works' ... They're asking for a lot more simplicity."
- Meanwhile, he also seemed to wave off a company sale, saying “I’ve always felt there’s a lot of strength to our independence" when asked if he saw advantages to being part of a bigger company.
- Now read: Bloodbath In Drilling Stocks: Time For A Rebound
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