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CBS, Nielsen end standoff with new ratings deal

Published 01/11/2019, 08:59 PM
© Reuters.  CBS, Nielsen end standoff with new ratings deal
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  • CBS and Nielsen (NYSE:NLSN) have come to a new audience measurement deal, ending a standoff that began with the new year.
  • CBS had confirmed last week it was at a "contractual impasse," accusing the longtime ratings leader of using its market power to bundle services and raise prices.
  • Terms weren't disclosed in the new deal, though Variety notes it's widely understood that the clash centered on pricing for packages that didn't include using Nielsen for local-station measurement.
  • The renewal covers a range of services and various units at CBS, including CBS TV, CBS TV Distribution, Showtime, CBS sports and the 27 owned/operated local stations.


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