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BYD unveils third ultra-luxury model under Yangwang brand

Published 04/24/2024, 10:48 PM
Updated 04/25/2024, 12:46 AM
© Reuters. FILE PHOTO: A man walks past the sign of BYD, the electric vehicle maker from China, during its launch ceremony in Jakarta, Indonesia, January 18, 2024. REUTERS/Willy Kurniawan/File Photo

© Reuters. People visit the BYD booth at the Beijing International Automotive Exhibition, or Auto China 2024, in Beijing, China, April 25, 2024. REUTERS/Tingshu Wang

BEIJING (Reuters) - Chinese electric vehicle maker BYD (SZ:002594) unveiled the U7, its third ultra-luxury model under the Yangwang brand, on Thursday, as it makes a push upmarket to increase profitability amid an intensifying price war.

Last year, BYD added the Yangwang brand to its stable with an SUV and sports car priced over 1 million yuan ($138,009).

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