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Burger King to serve Ch'King sandwich across U.S. from June

Published 05/19/2021, 06:05 AM
Updated 05/19/2021, 05:34 PM
© Reuters. FILE PHOTO: The Burger King company logo stands on a sign outside a restaurant in Bretigny-sur-Orge, near Paris, France, July 30, 2020. REUTERS/Benoit Tessier
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By Hilary Russ

NEW YORK (Reuters) - Burger King will expand its new crispy chicken sandwich nationally across the United States on June 3, the Restaurant Brands International (NYSE:QSR) Inc chain said on Wednesday.

The "Ch'King" sandwich builds on a craze that began to sweep the United States in late 2019 after the fried chicken chain Popeyes, also owned by Restaurant Brands International, started selling its first-ever sandwich.

Burger King began testing the new product in September, before rolling it out to some additional locations.

Like McDonald's Corp (NYSE:MCD), Burger King's new sandwich will come in three versions: regular, spicy or deluxe.

But unlike any other major U.S. fast-food burger chain, Burger King's fillets are breaded by hand in stores.

© Reuters. Burger King's new chicken sandwich

The suggested price will be $3.99 to $4.99 depending on region, Chief Marketing Officer Ellie Doty told Reuters.

That is somewhat higher than previous launches of similar sandwiches from competitors.

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