Richmond, VA – Bowlero Corporation (NYSE: BOWL), a global leader in the location-based entertainment sector, announced its rebranding to Lucky Strike Entertainment, set to take effect on December 12, 2024.
The company, renowned for its bowling centers, is expanding its entertainment services and will change its legal name to Lucky Strike Entertainment Corporation. Alongside the rebranding, the stock ticker will shift from NYSE: BOWL to NYSE: LUCK to align with the new brand identity.
Thomas Shannon, the Founder, Chairman, and CEO of Bowlero Corp., expressed that the rebranding signifies a dedication to providing diverse and dynamic entertainment experiences. He highlighted the company's growth into new entertainment sectors and the importance of a brand that mirrors the variety of their offerings.
The rebranding initiative, led by New York-based agency Kingsland, aims to create a brand identity that is both upscale and universally appealing. The transformation will include the conversion of over 75 Bowlero centers to Lucky Strike venues within the next two years, starting with prominent locations in Manhattan and the DC area.
A flagship Lucky Strike center is anticipated to open in Beverly Hills in December 2024, offering luxury interiors and premium entertainment options along with exclusive food and beverage menus.
Lucky Strike Entertainment's expansion includes the acquisition of water parks and family entertainment centers, such as Raging Waves, Big Kahunas, and Boomers Parks, diversifying the brand's portfolio and entertainment experiences.
Since acquiring the original Bowlmor Lanes in 1997, Thomas Shannon has been pivotal in redefining the bowling industry, transforming Bowlmor into a national brand. Today, the organization has grown into a media and entertainment powerhouse, managing the largest number of bowling lanes worldwide and employing over 12,000 individuals.
The company also owns the Professional Bowlers Association (PBA), further extending its reach in the sports and media space. Annually, the company attracts over 40 million guests.
The rebrand to Lucky Strike Entertainment marks a new chapter for the company, reinforcing its dedication to delivering exceptional experiences that unite people. Shannon concluded by reflecting on the company's journey from a single Manhattan venue to a distinguished global entertainment brand, emphasizing the vision of creating spaces for memorable life celebrations.
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