💎 Fed’s first rate cut since 2020 set to trigger market. Find undervalued gems with Fair ValueSee Undervalued Stocks

BMO Capital raises Amazon to new Street-high target on ad potential

Published 01/16/2018, 10:47 AM
© Reuters.  BMO Capital raises Amazon to new Street-high target on ad potential
AMZN
-
  • BMO Capital raises its Amazon (NASDAQ:AMZN) price target from $1,200 to $1,600, a new Street high and 23% higher than Friday’s close.
  • Analyst Daniel Salmon writes that “the emergence of Amazon’s advertising business can support both margin and multiple expansion and could be a greater catalyst for the shares if management shares more data points like it did for Amazon Web Services.”
  • Salmon says Amazon’s product ads, headline search ads, and product display ads all add up to a $18B mid-term revenue opportunity.
  • Amazon shares are up 2.2%.
  • Previously: SunTrust raises Amazon price target to $1,400; shares +2% (Jan. 12)
  • Now read: If Retailers Really Want To Compete With Amazon


Original article

Latest comments

Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers.
© 2007-2024 - Fusion Media Limited. All Rights Reserved.