🤑 It doesn’t get more affordable. Grab this 60% OFF Black Friday offer before it disappears…CLAIM SALE

Australian watchdog to take Dell to court for alleged misleading cost claims

Published 11/03/2022, 08:56 PM
Updated 11/04/2022, 11:56 AM
© Reuters. FILE PHOTO: The Dell logo is seen on an item for sale in a store in Manhattan, New York City, U.S., November 24, 2021. REUTERS/Andrew Kelly
DELL
-

(Reuters) -Australia's competition regulator said on Friday it would take the local unit of U.S. computer firm Dell Technologies (NYSE:DELL) Inc to court for allegedly misleading people about the cost of buying add-on monitors.

The Australian Competition and Consumer Commission (ACCC) said between August 2019 to Dec. 16, 2021, Dell Australia allegedly made false or misleading representations on its website and the potential savings a customer got when an additional monitor was purchased with a computer.

"The ACCC alleges the monitors were not sold for the 'strikethrough' price for most of the relevant time and, in some cases, the add-on price shown was more expensive than if the monitor was bought on a stand-alone basis," ACCC Commissioner Liza Carver said.

© Reuters. FILE PHOTO: The Dell logo is seen on an item for sale in a store in Manhattan, New York City, U.S., November 24, 2021. REUTERS/Andrew Kelly

In an emailed statement, Dell said the issue affected about 2,100 customers due to an error in its pricing processes which led to incorrect information being displayed on its website about the pricing and savings associated with certain monitors.

The company added that it was actively working to update its systems to prevent the error from re-occurring.

Latest comments

Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers.
© 2007-2024 - Fusion Media Limited. All Rights Reserved.