💎 Fed’s first rate cut since 2020 set to trigger market. Find undervalued gems with Fair ValueSee Undervalued Stocks

Audi favors electric cars, services in new strategy: sources

Published 07/18/2016, 07:52 PM
© Reuters. View shows Audi logo in Moscow
VOWG_p
-

BERLIN (Reuters) - Audi will boost spending on digital technologies and electric cars over the next decade, sources at the German carmaker said, as it follows parent Volkswagen (DE:VOWG_p) in reshaping its business in the wake of the diesel emissions scandal.

Volkswagen's (VW) main profit contributor plans to invest about a third of its R&D budget which totaled 4.24 billion euros ($4.69 billion) in 2015, in digital services, electric cars and autonomous driving by 2025, two sources at Audi told Reuters late on Monday on condition they not be identified because the plans are still confidential.

Audi will offer on-demand mobility services for premium customers and increase the share of electric vehicles of its overall sales to about a fourth by 2025, the sources said. The Ingolstadt-based brand sold a record 1.8 million cars last year.

Chief Executive Rupert Stadler plans to outline details of Audi's new business roadmap to more than 2,000 managers on Wednesday at a closed-door conference in Munich, the sources said.

A spokesman at Audi declined comment. German business daily Handelsblatt reported late on Monday about Audi's transformation plans.

To free up funds for the new strategy, Audi plans retrenchments in its conventional car program including steps to reduce country-specific engine and transmission variants, the sources said, without being more specific.

The changes come as three U.S. states plan to unveil new lawsuits against Volkswagen on Tuesday tied to the automaker's sale of diesel vehicles with emissions-cheating software, even after they announced settlements with the German automaker in June.

© Reuters. View shows Audi logo in Moscow

VW last month announced plans to spend billions of euros on electric cars, ride-hailing and automated driving to become a world leader in green transport by 2025.

Latest comments

Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers.
© 2007-2024 - Fusion Media Limited. All Rights Reserved.