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AT&T falls in line on offering downscaled mobile video feature

Published 11/11/2016, 06:47 PM
AT&T falls in line on offering downscaled mobile video feature
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  • AT&T (T -0.2%) is taking a page out of T-Mobile's (TMUS +0.7%) playbook when it comes to videos and their massive data appetite.
  • The telecom's new "Stream Saver" feature is designed to make limited data buckets go "further" for customers, by streaming most higher-definition video to mobile devices at standard definition quality: DVD-level, about 480p.
  • It will be available on AT&T's most popular plans with data (including GoPhone prepaid), and customers will be able to turn it on or off.
  • If that sounds familiar, it's similar to what T-Mobile did when introducing its "Binge On" feature, exempting a wide swath of video viewing from data buckets (but doing so by downscaling the video to 480p). But Binge On has raised chatter about whether exempting data violates provisions of the FCC's net neutrality regulations, designed to treat all data equally without favor.
  • AT&T's plan isn't free data, but promises to use less data when watching video, if customers choose to turn it on.
  • AT&T is planning to zero-rate (exempt entirely) content on its upcoming DirecTV Now streaming video service for its own wireless customers.

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