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Ad mogul says Amazon sold $2B in digital ads; Amazon launches Writing study aid

Published 08/23/2017, 11:05 AM
© Reuters.  Ad mogul says Amazon sold $2B in digital ads; Amazon launches Writing study aid
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  • Ad mogul Sir Martin Sorrell of WPP (LON:WPP) thinks Amazon (NASDAQ:AMZN) has earned $2.5B from digital advertising, according to Business Insider. Sorrell didn’t specify a timeframe for that number but it was implied to represent full-year 2016.
  • Sorrell’s estimate dwarfs that of eMarketer, which put Amazon’s 2016 ad revenue at $1B and said the total could hit $1.81B this year.
  • In other news, Amazon launches TenMarks Writing curriculum to help students (and teachers helping students) with writing skills using tech-inspired prompts.
  • The prompts include commenting on a photo or filling out an imaginary text message conversation. Writing also includes a virtual assistant coach for longer writing.
  • Writing subscriptions prices at $8 per student per month with educational institutions mostly buying bulk subscriptions for their students.
  • Previously: Whole Foods shareholders approve Amazon deal (Aug. 23)
  • Now read: Amazon: Biggest Threat To The Stock Is Other Retail Giants


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