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Armstrong: Verizon will create resurgence in Oath media brands

Published 08/25/2017, 01:06 PM
© Reuters.  Armstrong: Verizon will create resurgence in Oath media brands
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  • Despite recent struggles in the brand names of AOL and Yahoo (NASDAQ:AABA), owner Verizon (VZ +1.3%) isn't giving up on either of them, says the man in charge of them, Tim Armstrong.
  • In a Wall Street Journal interview, Armstrong (in charge of Oath, the entity overseeing those two names and their several dozen media brands) says he plans to oversee a resurgence of the brands.
  • “The first thing I say is, thank God you don’t see the opportunity, because if you can see it, everyone else can, and it is no longer an opportunity," he says. "The second thing I say is that a billion consumers can’t be wrong.”
  • By combining business operations despite separate brand management, Oath will be able to target ads more specifically using data from 114M wireless consumers, he says.
  • He's also looking to a future that's not just converged but perhaps hyper-converged. “There used to be company consolidations, but now we’re going into industry consolidations,” he notes, with media, Internet, cable, telecom and device sectors tied together like never before.
  • Now read: Verizon: New Quarter, Same Concerns


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