SANTA BARBARA, Calif. - AppFolio, Inc. (NASDAQ:APPF), a provider of real estate technology solutions, has reported significant customer uptake for its AppFolio Property Manager Max since its introduction earlier this year. The new offering is tailored to meet the needs of large property operators with complex and diversified portfolios, enhancing AppFolio's capacity to support its rapidly expanding customer base.
The company has witnessed enthusiasm from both new and existing clients, with prominent firms like Atlas (NYSE:ATCO) Real Estate Group, Nomad, Riedman, and WPD opting for AppFolio Property Manager Max. According to AppFolio's data, operational efficiency is currently a primary challenge for 76% of property managers. The product's advanced features are designed to address this challenge by streamlining leasing processes, offering data-driven pricing insights, and providing customizable database access, among other benefits.
AppFolio Property Manager Max includes features from the Core and Plus plans and adds specialized tools such as Leasing CRM, Leasing Signals, Custom Fields, a Database API, and Dedicated Customer Success Management. These features aim to provide clarity, efficiency, and enterprise-level control to property managers, thereby increasing productivity and profitability in the evolving real estate market.
Will Moxley, Senior Vice President of Product at AppFolio, stated that the enterprise-grade solution demonstrates the company's commitment to delivering feature-rich software for sophisticated property management operations. PJ O’Neil, Co-Founder of Nomad, praised the Max plan for exceeding expectations in managing complex business needs and providing insights into the leasing process.
AppFolio Property Manager Max is part of AppFolio's broader efforts to offer advanced solutions for large multifamily operators, including AppFolio Realm and Realm-X, which leverage AI capabilities to optimize leasing, maintenance, and accounting workflows. The company has also introduced a solution for affordable housing management, aimed at streamlining compliance and accounting processes for property managers.
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