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Amid complaints, Facebook ends test that split news feed

Published 03/01/2018, 03:11 PM
© Reuters.  Amid complaints, Facebook ends test that split news feed
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  • Facebook (FB -1.4%) has ended a six-country test where it split its high-profile News Feed into two.
  • Amid high-profile media commentary about the power of Facebook via its feed and what news it surfaces for users, the company had tested a two-feed setup where one stream focused on photos and updates from friends and family, and a second "explore feed" with material from liked pages (like those of media outlets and sports teams).
  • But feedback showed people didn't care for the change: "In surveys, people told us they were less satisfied with the posts they were seeing, and having two separate feeds didn't actually help them connect more with friends and family."
  • The test had a heavy impact on traffic to smaller media outlets.
  • Now read: In Case Facebook Falls


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