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AmazonFresh, Allrecipes.com launch Blue Apron competitor

Published 11/16/2017, 10:10 AM
© Reuters.  AmazonFresh, Allrecipes.com launch Blue Apron competitor
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  • AmazonFresh (NASDAQ:AMZN) and Allrecipes.com announce a new partnership for a meal prep delivery service to take on Blue Apron (NYSE:APRN).
  • Users of the popular recipe portal can log into the account, select AmazonFresh as the grocer, and then have the option to send the ingredients for a certain recipe to the AmazonFresh shopping bag.
  • The option will only exist for the top recipes on Allrecipes.com and is only open to customers in regions where AmazonFresh operates, which does make for a more limited market than Blue Apron.
  • Previously: Recode reports Amazon blames USPS for Fresh failures; Amazon Go soon public? (Nov. 15)
  • Previously: Amazon SVP will oversee Whole Foods, Prime Now, and physical stores (Nov. 9)
  • Now read: 'Amazon Go' May Be Coming: How It May Help The Stock


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