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Amazon records biggest ever Thanksgiving shopping weekend

Published 11/30/2022, 10:37 AM
Updated 11/30/2022, 11:34 AM
© Reuters. FILE PHOTO: The Amazon logo is seen outside its JFK8 distribution center in Staten Island, New York, U.S. November 25, 2020.  REUTERS/Brendan McDermid/File Photo
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(Reuters) -Amazon.com Inc said on Wednesday it recorded its biggest ever Thanksgiving weekend this year as shoppers, undeterred by inflation, scooped up everything from New Balance sneakers to Nintendo Switch (NYSE:SWCH) gaming consoles.

Fire TV Sticks, AirPods and Champion clothing were among the top-selling items, Amazon (NASDAQ:AMZN) said.

Amazon did not provide a total sales figure for the weekend, but noted shoppers generated more than $1 billion in sales for small businesses in the United States.

© Reuters. FILE PHOTO: The Amazon logo is seen outside its JFK8 distribution center in Staten Island, New York, U.S. November 25, 2020.  REUTERS/Brendan McDermid/File Photo

The National Retail Federation said on Tuesday a record number of 196.7 million people shopped during the five-day period from Thanksgiving through Cyber Monday, while Adobe (NASDAQ:ADBE) Analytics said Cyber Monday sales rose to $11.3 billion, making it the biggest U.S. online shopping day in history.

Amazon in October hosted a second Prime Day-like event, offering steep holiday discounts, while rivals ranging from Walmart (NYSE:WMT) Inc to Best Buy Co Inc (NYSE:BBY) also launched their own sales events to lure shoppers.

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