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Amazon pushes hard in online ads

Published 11/27/2018, 08:26 AM
© Reuters. Amazon pushes hard in online ads
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  • Amazon (NASDAQ:AMZN) is rapidly throwing its weight around in the online advertising business, reports The Wall Street Journal's Lara O’Reilly and Laura Stevens.
  • The e-commerce giant already sits positioned behind Google and Facebook as number three in the U.S. digital ad market and is expected to see ad revenue soar to $28.4B over the next five years from $5.83B this year.
  • "I think the giant has been awoken," sums up Mediocean CEO Bill Wise on the rise of Amazon advertising.
  • Best of all for Amazon investors, the ad business is organically a high-margin driver of profits.
  • Amazon's major competitors in the online ad space are Tencent (OTCPK:TCEHY), Alibaba (NYSE:BABA) and Baidu (NASDAQ:BIDU) - along with the dominant players Facebook (NASDAQ:FB) and Google (GOOG, GOOGL).
  • AMZN -0.86% premarket to $1,576.77.
  • Now read: Baidu Dip: A Conviction Long-Term Buying Opportunity


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