Greenlane appoints new board members, shareholders approve proposals

EditorEmilio Ghigini
Published 01/07/2025, 04:35 AM
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In recent corporate developments, Greenlane Holdings, Inc. (NASDAQ:GNLN), a distributor of durable goods, announced the appointment of two new members to its Board of Directors. The announcement came following the company's Annual Meeting held on the last day of December 2024.

According to InvestingPro data, the company currently faces financial challenges with a weak overall health score, though its stock appears undervalued based on Fair Value analysis.

Barbara Sher, with her tenure as Chief Operations Officer since November 2023 and subsequent elevation to Chief Executive Officer in May 2024, brings over two decades of leadership experience to the board. Her previous roles include Senior Vice President of Customer Experience at Greenlane and executive positions at Newfold Digital, Inc., and Web.com.

Sher's educational background includes an MBA from Seton Hall University and a B.A. in communications from The College of New Jersey. She takes the helm at a crucial time, with the company carrying a debt-to-equity ratio of 1.04 and facing significant operational challenges.

Joining Sher is Michael C. Howe, a seasoned entrepreneur recognized for his consumer business successes. Howe's recent ventures include the development of The Good Clinic concept and executive roles at First Choice Healthcare Solutions and P1, a dental services organization. His expertise is expected to bring valuable insights to Greenlane's board.

The Annual Meeting also resulted in the re-election of existing directors and the ratification of PKF O’Connor Davies, LLP as the independent registered public accounting firm for the fiscal year ending December 31, 2024. Additionally, shareholders approved amendments to the 2019 Equity Incentive Plan and the 2024 August Warrant, the latter concerning a potential future Reverse Stock Split.

With the addition of Sher and Howe, alongside Donald Hunter who now qualifies as an "independent director," Greenlane's audit committee consists of three independent directors, enhancing the company's governance structure.

The stock has experienced significant volatility, with a -69.3% return over the past year and currently trades at 0.24 times book value. InvestingPro subscribers have access to 12 additional key insights about Greenlane's financial health and market position.

These developments are based on the information provided in the recent SEC filing by Greenlane Holdings, Inc.

In other recent news, Greenlane Holdings reported a 72% decline in revenue over the past year, despite strategic efforts to bolster its financial position. The company has appointed Rob Shields as Chief Growth Officer, a move that InvestingPro suggests may help the company recover.

Greenlane has also announced multi-year distribution agreements with Veriteque USA, Inc., Safety Strips Tech Corp., and CURB Lifestyle, expanding its product offerings across various markets.

To strengthen its financial health, Greenlane has reduced its U.S. vendor accounts payable by nearly $4.4 million and decreased its debt by approximately $617,000. The company issued a $3.2 million convertible note to Cobra Alternative Strategies, providing immediate capital with potential for equity conversion.

Further, Greenlane aims to raise $6.5 million for working capital and general corporate purposes by issuing over 2.3 million units, with Aegis Capital Corp. acting as the exclusive placement agent.

In the midst of these developments, Greenlane switched its independent registered public accounting firm from Marcum LLP to PKF O'Connor Davies. These recent changes reflect the company's ongoing efforts to improve its financial health and expand its market presence.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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