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Nielsen begins tracking sponsorship values in esports

Published 08/17/2017, 03:41 PM
© Reuters.  Nielsen begins tracking sponsorship values in esports
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  • Esports takes another step into the mainstream, as Nielsen (NLSN -1%) says it's starting to measure the financial value of sponsoring the live videogaming competitions and combatants.
  • That news comes as heavy investment from major players continues to stream into the burgeoning sector. And it follows a similar initiative from Nielsen last year, measuring sponsorships in traditional sporting events.
  • The analytics firm says it's looked at seven global esports events this year and plans to examine 11 more by the end of the year, looking at sponsorships ranging from $75,000 to nearly $17M.
  • With esports becoming an important part of the conversation for tens of millions of viewers, "it needs to be a part of ours," says Nielsen's Nicole Pike.
  • Now read: Dividend Growth Stocks Going Ex-Div August 21-25th


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