Ford's quarterly US auto sales jump 10.1% on pent-up demand, easing supply

Published 04/04/2023, 09:23 AM
Updated 04/04/2023, 12:32 PM
© Reuters. FILE PHOTO: Cars are pictured at the Ford factory in Almussafes near Valencia, Spain June 15, 2018. REUTERS/Heino Kalis
TSLA
-

By Nathan Gomes

(Reuters) -Ford Motor Co posted a 10.1% rise in first-quarter U.S. auto sales on Tuesday, fueled by pent-up demand for electric vehicles, SUVs and trucks amid easing supply chain disruptions.

The Detroit automaker joins other global rivals in reporting a rise in sales, as the industry was able to get more of their vehicles to dealers and customers on time in the quarter.

Automakers are reporting upbeat numbers at a time when worries persist about a dent in demand from rising interest rates and a looming recession.

But analysts say first-quarter sales figures should help soothe some of those fears.

"The U.S. new-vehicle market is showing signs of strength and is also being reshaped by higher prices and fewer subprime buyers," said Charlie Chesbrough, senior economist at Cox Automotive.

Demand has been such that Ford last month said it was looking at ways to boost output of gasoline-powered and hybrid F-150 trucks at a Michigan factory as part of a broader plan to increase production of several models.

Sales of crossover SUVs and trucks, a key segment, contributed to over 95% of Ford's sales in the first quarter, data showed on Tuesday, while overall sales rose to 475,906 vehicles compared with 432,132 vehicles a year earlier.

EV sales rose 41% in the quarter, while sales of Ford's F-150 Lightning pickup truck rose to 4,291 units from 254 a year earlier.

© Reuters. FILE PHOTO: Cars are pictured at the Ford factory in Almussafes near Valencia, Spain June 15, 2018. REUTERS/Heino Kalis

The U.S. carmaker in March hiked prices of some models of its F-150 Lightning electric pickup truck again, at a time when market leader Tesla (NASDAQ:TSLA) Inc slashed prices and triggered a price war.

Overall, U.S. new vehicle sales in March were 1.37 million units, with an annual sales rate of 14.82 million, according to data released by Wards Intelligence on Monday.

Latest comments

Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers.
© 2007-2025 - Fusion Media Limited. All Rights Reserved.