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UPDATE 2-John Lewis sales fall as shoppers feel pinch

Published 01/28/2011, 03:13 AM
Updated 01/28/2011, 03:15 AM

* Week to Jan. 22 dept store sales down 2.2 percent

* Slowdown from previous week's growth of 4.1 percent

* Waitrose sales up 5.5 percent

(Adds detail, consumer confidence data, economist comment)

By James Davey

LONDON, Jan 28 (Reuters) - British department store chain John Lewis suffered a decline in sales last week, adding to evidence that an increase in VAT sales tax has further weakened already fragile UK consumer spending.

The employee-owned retailer, which also runs upmarket grocery chain Waitrose, said on Friday department store sales fell 2.2 percent to 50.1 million pounds ($79.7 million) in the week to Jan. 22.

Sales in the previous two weeks had increased 4.1 percent and 38.7 percent respectively.

"It was a quieter week for John Lewis but the comparisons against last year are difficult to read due to periods of heavy snowfall in the first week of January last year and the resulting uplift in trade over the following two weeks," the retailer said.

It said taking the week ending Jan. 15 and the week ending Jan. 22 together provides a more realistic comparison with last year, and this gave an overall increase of 1 percent.

The John Lewis data was published as a survey said British consumer confidence tumbled to its lowest in almost two years in January.

"The slowdown in John Lewis sales is particularly notable as the company has been clearly out-performing the retail sector as a whole," said IHS Global Insight economist Howard Archer.

"The John Lewis figures suggest that consumers are becoming increasingly less prepared, or less able, to spend as higher inflation (fueled by January's VAT hike from 17.5 percent to 20.0 percent ) and muted earnings growth squeezes their purchasing power."

Analysts are wary about retailers' prospects in 2011, particularly after much weaker than expected economic growth data on Tuesday.

They warn consumer demand will be subdued in the first half of 2011 due to the government's 81 billion pounds of cuts, as well as tax rises, a slowing housing market and hikes in transport and fuel costs.

John Lewis has long outperformed the broader retail sector, helped by its more affluent customer base, which has coped better with rising taxes and government cuts than lower-income groups.

On Thursday a Confederation of British Industry survey said British retail sales growth slowed in January but the impact from the VAT rise was partly offset by widespread discounting.

Last week Kesa, Europe's third-biggest electricals retailer, and B&Q (part of Kingfisher Plc), the UK's largest Do-It-Yourself firm, both said shoppers had turned cautious following the VAT rise.

Waitrose sales also showed signs of a slowdown, with sales increasing 5.5 percent year-on-year to 93.2 million pounds in the week to Jan. 22, compared with an overall gain of 8.6 percent in the 25 weeks to the same date. (Editing by Rhys Jones and David Holmes) ($1=.6287 Pound)

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