Japan November household spending falls as price pressures persist

Published 01/09/2025, 06:39 PM
Updated 01/09/2025, 08:41 PM
© Reuters. FILE PHOTO: A woman pays money as she buys fruits outside a vegetable store at Ameyoko shopping district in Tokyo, Japan, January 27, 2016.  REUTERS/Yuya Shino/File Photo
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By Satoshi Sugiyama

TOKYO (Reuters) -Japanese household spending fell at a slower pace than expected in November, government data showed on Friday, but the broader consumption trend remained soft, weighed by higher prices.

While strong wage hikes are expected in pay negotiations this spring, analysts say inflation could squeeze the recovery in real wages and personal consumption, casting uncertainty over the Bank of Japan's rate hike plans.

Consumer spending dropped 0.4% in November year-on-year, data from the internal affairs ministry showed, slightly better than the median market forecast for a 0.6% decline. On a seasonally adjusted, month-on-month basis, however, spending increased 0.4%, versus an expected 0.9% fall.

"The negative margin is shrinking, but consumption is at a standstill," said an internal affairs ministry official, adding belt-tightening consumers are opting for cheaper alternatives such as chicken instead of beef.

Consumers cut spending on food, clothing and entertainment, while expenditure in education and housing went up, the data showed.

The warmer weather also held consumers back from purchasing seasonal apparel and air conditioners, the official said.

"This year's pay negotiations are believed to result in a certain degree of wage increases, but the soaring prices of food and the depreciation of the yen have meant that other items have also remained higher than initially expected," said Masato Koike, senior economist at Sompo Institute Plus.

Consumption and wage trends are among key factors the Bank of Japan (BOJ) is watching to gauge economic strength and decide how soon to raise interest rates.

November's pay data released on Thursday showed inflation-adjusted wages slid for the fourth straight month in November, dragged by higher prices even though base pay grew at the fastest pace in three decades.

© Reuters. FILE PHOTO: A woman pays money as she buys fruits outside a vegetable store at Ameyoko shopping district in Tokyo, Japan, January 27, 2016.  REUTERS/Yuya Shino/File Photo

"It's difficult to imagine a scenario where real wages and personal consumption will grow," Koike said, adding there were few factors backing a BOJ rate hike at the Jan.23-24 policy meeting.

The BOJ ended massive monetary stimulus and raised interest rates to 0.25% last year. While some investors are betting the next rate hike will take place this month, others see a stronger chance in March.

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