UK consumers cheer up a bit as budget nerves lift, GfK survey shows

Published 11/21/2024, 07:06 PM
Updated 11/21/2024, 07:21 PM
© Reuters. FILE PHOTO: A customer carries a bouquet of flowers at New Covent Garden Market wholesale flower market in London, Britain, October 8, 2024. REUTERS/Mina Kim/File Photo

LONDON (Reuters) - British consumers have turned less pessimistic following the government's first budget and the U.S. presidential election and they are showing more appetite for spending in the run-up to Christmas, according to a survey published on Friday.

The GfK Consumer Confidence Index, the longest-running measure of British consumer sentiment, rose to -18 in November, its highest since August and up from -21 in October which was its lowest since March.

Economists polled by Reuters had expected a deterioration in the confidence indicator to -22.

Neil Bellamy, GfK's consumer insights director, said consumers seemed to have moved past their nervousness in the run-up to the Oct. 30 budget and the Nov. 4 U.S. elections.

Finance minister Rachel Reeves announced a big increase in taxes on Oct. 30 but the burden fell mostly on businesses rather than individuals.

Bellamy said it was too soon to say a corner had been turned.

"As recent data shows, inflation has yet to be tamed, people are still feeling acute cost-of-living pressures, and it will take time for the UK's new government to deliver on its promise of 'change'," he said.

© Reuters. FILE PHOTO: A customer carries a bouquet of flowers at New Covent Garden Market wholesale flower market in London, Britain, October 8, 2024. REUTERS/Mina Kim/File Photo

All five of the five components of the GfK's survey rose this month, led by a gauge of shoppers' willingness to make expensive purchases which rose five point to -16.

The survey was conducted between Oct. 30 and Nov. 15 and was based on the responses of 2,001 people.

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