Advertising drives sales, they say. But does it really? This widespread belief appears to be all wrong given the current dysfunctional state of the advertising market. Intermediaries such as Amazon (NASDAQ:AMZN), Google (NASDAQ:GOOGL), and Facebook (NASDAQ:FB) charge massive fees for business promotions, but they do not guarantee any success as over 50% of total ad traffic is generated by bots, new research shows.
Companies are wasting money, while consumers are wasting time watching irrelevant ads. Money is going down the drain as the more companies have to pay for promotions, the costlier their end product becomes. It's a lose-lose situation for all advertising ecosystem participants except the intermediaries.
The XSEARCH team is creating a decentralized search ecosystem with a more effective customer-to-business value chain. It will allow the two parties to make mutually beneficial transactions directly, without a middleman involvement. The new blockchain-based solution will ensure customers’ anonymity and privacy and motivate them to participate in the advertising market.
How does it work?
The system is as simple as all things ingenious. Users need to register within the XSEARCH system and provide personal details they deem necessary or appropriate. A soon as they start searching for goods and services with the XSEARCH engine, the system will automatically send them offers that match their preferences. Since there are no intermediaries, companies will pay customers for viewing their ads directly. Thus, businesses will get motivated target audiences at a reduced cost, while customers will receive relevant advertisements and monetary rewards for watching them.
"XSEARCH uses online data that is collected in anonymized activity ledger, profiles and preferences directly posted and maintained by customers to create a token-based ecosystem meant for demand-driven marketing and retail with a low barrier to entry for all parties," comments project owner Ferda Solak. “The strengths of traditional online advertising are utilized by the ecosystem. It also eliminated an ability to produce and share user data."
XSEARCH offers the support of B2B and B2C ecosystems, including an essential application and a set of APIs, libraries, and SDKs. This way external developers will be able to build atop the platform since it resembles the Facebook Graph API.
XSEARCH ICO details
The pre-ICO stage of XSEARCH’s crowdsale is now in progress and will last till April 20, 2018. The main ICO stage starts on April 20 and ends on May 30, 2018, with only 11.5 million XSE tokens available for sale at this stage. The hard cap is set at 17,500 ETH at the exchange rate of 1XSE=0.001 ETH.
If you're interested in the XSEARCH ICO, you can visit the official website or follow it on Twitter and Telegram.
This article appeared first on Cryptovest
