The economic recession of 2008 to 2009 resulted in the invention of Bitcoin (BTC), creating a brand new financial system that is now growing and developing rapidly. Back then, the Harvard Business Review published an article titled “The Female Economy” pointing out that about $20 trillion of the annual consumer spending in the world was controlled by women, and “That figure could climb as high as $28 trillion in the next five years.”
Also in 2009, Claire Shipman and Katty Kay published the book Womenomics: Write Your Own Rules for Success. Though the term “womenomics,” and the concept itself, was first articulated in 1999 by Kathy Matsui, vice chair of Goldman Sachs (NYSE:GS) Japan, Shipman and Kay introduced this concept to the U.S. audience in 2009, which clearly indicated the important paradigm shift in our societies.