The emergence of Web3 — the next generation of the internet — has led to tremendous growth and profits for creators. This has garnered the interest of several established Web2 companies to join the burgeoning ecosystem.
However, success in Web2 doesn’t guarantee success in Web3. Having been in the industry for a while, I have witnessed many projects skyrocket to success while others crumble, even during the bullish signals. This is because the Web3 world is significantly different from Web2, and navigating this new landscape requires a different approach.