This morning Grayscale, the worlds largest provider of cryptocurrency investment vehicles, temporarily turned its attention away from hoovering up the supply of Bitcoin to focus on arguably the most intractable problem in all of crypto: getting your stubborn friends and family on board.
Last Friday Grayscale founder and CEO Barry Silbert teased a massive ad buy on Twitter with the intention to brrring crypto to the masses and this morning he delivered, with spots on CNBC, MSNBC, FOX, and FOX Business, among others. The Grayscale blog, meanwhile, pitches the ad, titled The History of Money, as: