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‘We want to be the brand of the metaverse,’ says RTKFT’s Chris Le

Published 10/04/2021, 09:51 AM
Updated 10/04/2021, 12:00 PM
NKE
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A decade ago, Nike (NYSE:NKE) took a proverbial leap into the future of sneakers with their launch of Nike Mag — a fictional concept shoe inspired by the movie Back to the Future Part II.

The 1,500 limited edition was so revered for its idiosyncratic self-lacing design that it wrote itself into sneaker folklore as one of the greatest productions of all time.

Picture of the RTFKT x NZXT sneaker collab. Source: RTFKT.
Picture of Chris' concept design for the Atari sneaker. Source: RTFKT
Picture of an unreleased avatar from CloneX. Source: RTFKT

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