Warner Music Group announces partnership with blockchain gaming developer Splinterlands

Published 02/23/2022, 09:00 AM
Updated 02/23/2022, 11:40 AM

On Wednesday, Warner Music Group announced it had entered into a partnership with fantasy-themed collectible card game developer Splinterlands. The two companies will collaborate and enable opportunities for WMG artists to create and develop play-to-earn, arcade-style blockchain games. Last month, WMG made its first entry into the nonfungible token, or NFT, metaverse realm in a partnership with The Sandbox with the goal of providing WMG artists another outlet with which to engage their fans. In a statement, Oana Ruxandra, chief digital officer and executive vice president of business development at WMG, said:

Meanwhile, Jesse “Aggroed” Reich, Splinterlands’ co-founder and CEO, said:

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