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VR in the Backseat! Holoride Announces Integration with Audi

Published 03/17/2022, 08:08 AM
Updated 03/17/2022, 08:30 AM
VR in the Backseat! Holoride Announces Integration with Audi

  • Holoride announces partnership with Audi vehicles.
  • The Virtual Reality company will integrate its technology with select Audi models as of June 2022.
  • HTC Vive Flow VR headsets are the official partners of Holoride in this integration.

Holoride recently announced that it is bringing in-vehicle Extended Reality (XR) experiences to select Audi vehicles this June 2022. The vehicle integration announcement was made at the South by Southwest (SXSW) festival in Austin, Texas. The festival runs until March 20.

As of June this year, Holoride will equip select Audi models that roll off the production line which have the third generation of the modular infotainment toolkit (MIB3) alongside the latest software cluster. Specifically, this integration will include the Audi models A4, A5, A6, A7, A8, Q5, Q7, Q8, Audi E-Tron, E-Tron Sportback, and E-Tron GT.

Holoride will utilize the HTC Vive Flow VR Headsets for the Audi vehicle integration. This is in line with a partnership agreement with HTC Vive which was announced at Mobile World Congress 2022 last February.

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